Ease Into Peace!
At 8:07 a.m., the marketing director of a 120-bed rehab facility noticed something strange. The phones were quieter. Not broken. Not abandoned. Just… calm. Overnight, families had found answers without waiting on hold. Intake forms were completed without frustration. FAQs were resolved before anxiety had time to bloom. Staff arrived without the usual inbox avalanche. This wasn’t magic. It was design. The Quiet Shift Already Happening Consumer behavior has changed — decisively. AI tools like ChatGPT have crossed hundreds of millions of weekly users globally , with app downloads in the tens of millions . People now expect instant clarity, conversational guidance, and zero friction — not just in apps, but in every interaction. Healthcare-adjacent consumers are no exception. In fact, they demand more : reassurance, dignity, and ease — especially when decisions are emotional and time-sensitive. Families choosing care facilities don’t want PDFs. They want to feel held. What Peace-Center...